How To Make It In: Berlin – Rita In Palma


  • 2015
  • Germany
  • 5 mins
  • English

Web Series Competition

Justine Simonson
Justine Simonson, Marcus Lehmann

Can fashion be a force for change? At Berlin’s Rita In Palma, the answer is a resounding yes. This Neukölln-based fashion label employs Turkish women to create handmade couture accessories. Many of these women were unemployed before they started working there. Several are illiterate and almost all of them lack a formal education. In addition to employment, Ann-Kathrin, Rita In Palma’s founder, created an association that is open to all Turkish women. The group provides German lessons, group exercise, and help accessing social services. How To Make It In: Berlin is the first season of How To Make It In: ______________, a web-series about small business owners, startup founders and everyday success stories from Main Streets all around the world.

Justine Simonson is a director, producer and writer of documentary and nonfiction media and the owner of Co Lab Productions in New York City. She has worked in various genres from investigative journalism to arts and entertainment, and her work has appeared on PBS, ABC, NBC, National Geographic, Showtime, Hearst Digital Media and Condé Nast Entertainment among other outlets. Her honors have included two Emmy awards for her work at PBS, several Cine Golden Eagles and a Hugo Award.

About Winter Film Awards

Winter Film Awards (WFA) is a volunteer-run and operated celebration of the diversity of local and international film-making. Our Mission is to recognize excellence in cinema and to promote learning and artistic expression for people at all stages of their artistic careers with a focus on nurturing emerging filmmakers and helping them gain recognition and contacts to break into this difficult industry. We pride ourselves on our diverse collection of Festival selections, allowing our audience to enjoy films they normally wouldn’t think to seek out. WFA is a minority- and women-owned registered 501(c)3 non-profit organization.

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