When dreaming of independent film, filmmakers imagine their poster displayed giant on the side of a building in Times Square. That’s great, but you must also keep in mind all of the places your poster design will display. More often than not, this will be a thumbnail — on imdb, a Fandango listing, a festival program or a blurb online for a press release. Your image will most likely be displayed with other films’ posters and can easily get lost.
The following tips will help your poster design stand out from the crowd.
- Try a google image search for movie posters – EVERYONE uses a black or grey-blue background! Unless you have a very graphic image, avoid this and go for unusual colors, like bright green or pink.
- Keep your design high-contrast. Monochromatic shades can be lovely, but your poster will look like a blob when shrunk down.
- Avoid using a white or very light background unless you have a border — these images get lost when printed on a white background in a festival program
- The title of your film should be in a large, clear font that still reads clearly when your poster is shrunk to 2″ high and printed on both a regular B/W and color printer. If you have an image behind your title text, check how it views when shrunk and how it prints to ensure it remains easily legible
- Your poster should be in portrait orientation. A film festival program will often size all of the poster images to the same width for consistency. If your poster is in landscape, you’ll wind up with a much smaller image than everyone else
- Make sure you have a good selection of graphic files to send to a film festival — you want one that is a clear PNG for printing and that looks nice when printed at 24″x36″ and at 8 1/2″x11″. You also want a basic JPG that looks clear when shrunk to about 2″ x 1″
In the above selection of posters for current films, the best of the bunch is clearly The Heat — the red color stands out, the film title is obvious even at that size and the clean graphics look fine when shrunk down. The Way, Way Back is a lovely color, but the title is illegible unless blown up much larger.
- The Aesthetics of Film Festival Posters – Adrian Curry (artoffilmfestivalposter.wordpress.com)
- Behind the Poster: Vilnius International Film Festival (artoffilmfestivalposter.wordpress.com)
- OPEN CALL for fictive movie poster design (caihongcity.com)