Affectionately dubbed “the unofficial cookie of Broadway,” Schmackary’s is a somewhat recent addition to the New York cookie world. The Hell’s Kitchen bakery opened in just 2012, when Zachary “Schmackary” Schmahl took his young cookie company out of his apartment and into a brick-and-mortar store on the corner of 45th Street and Ninth Avenue. It was an instant success, with lines of cookie aficionados and amateurs alike forming virtually overnight.
A visit to Schmackary’s is a bit like stepping into a time machine, or at least stepping outside of the hustle and bustle of the city. The bake shop brings small-town charm and hospitality to the big city, and if not for the funky flavors on offer, you might just think you were back in 1950s suburbia.
Schmackary’s original menu of 10 flavors has grown to include more than 75 unique cookie creations, and options change daily. The bakery offers classics like chocolate chip and their famous “Schmacker-doodle,” as well as inventive flavors like hibiscus passionfruit, piña colada, chocolate-covered pretzel and cotton candy. A list of the daily flavor offerings is available on the Schmackary’s website every day, and cookies can be purchased online and shipped nationwide. The Hell’s Kitchen store is open seven days a week from 8 a.m. until 11 p.m. or midnight, making it the perfect destination for a post-Broadway treat. And who knows, you might just run into Kristin Chenoweth or Audra McDonald while you wait.
