The Ride of Fame™ (ROF) is a continuing series of mobile monuments honoring celebrated personalities and their ties to New York City. Each ROF honoree unveils a custom decal artwork permanently dressed to the front of an iconic red double-decker bus, along with a permanent seat and a personal message scribed by the honoree during the press-attended ceremony. Celebrities honored by Ride of Fame™ are unpaid and they themselves have not paid to participate.