As pioneers in argan oil-infused beauty, our passion is to create luxurious beauty products that inspire confidence and empower individuality. Named the #1 haircare oil in the US*, our original product—and eternal best seller—offers both styling and conditioning benefits for all hair types. It also features our obsession-inducing signature scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes.
What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair, body, and professional haircolor products, all infused with our signature argan oil. Looking good is just the start. Helping you achieve soft, touchable hair and skin is our ultimate priority—one of the many reasons we include argan oil in every single one of our products.
We believe we have a responsibility to positively impact the world around us. Accordingly, we’re a PETA-certified cruelty-free brand, a longtime charitable partner of some world-changing organizations, and working toward becoming greener every day. Visit our Sustainability page to learn more.
