How It Feels
2014
United States
4 mins
Music Video Competition
| PM Romero, Scott Montgomery | |
| PM Romero and Scott Montgomery | |
| PM Romero |
Love is a well-worn path of song making and art. Much of pop culture limits their view to the young and beautiful. “How it Feels” celebrates the momentum behind marriage equality and challenges the stereotypes of race, age and gender found in Americana music. The video was filmed at the famed Swallow’s Inn in San Juan Capistrano, California on the same day the Supreme Court declined to issue an emergency stay of same-sex marriages in South Carolina. The court’s non-action has been a catalyst for the fight for equal rights. The music video brings together a diverse cast of characters and band members all looking for that one magical spark only found in another. Only in a cowboy dive bar would you find a cougar, a biker and a grandmother of 3 taking shots of tequila at 7:00am. Lighthearted and fun, it saves the best for last.
About the Director
PM Romero is a dichotomy, a savant, and an enigma with a 10,000 foot view of the world. His focus on social activism & awareness will benefit future generations. But make no mistake, his production company, Live Ice House, is his ship on the sea. Scott Montgomery is a mix of eastern work ethic and blind romantic optimism. He creatively captures what people think on film. Live Ice House has been a dream project, an art forum & social activism bullhorn for both that will hopefully tickle your brain and move you to dance
Trailer
