Bill Sondheim is the President and CEO of Greenfield Media LLC, a content management company that provides financial planning, script and cast and genre analysis, distribution placement, and marketing/promotion and Social media consulting services. Greenfield Media also has a significant development slate and Frist Look Distribution Deals covering Domestic and International Markets.
Mr. Sondheim most recently was President of Cinedigm Entertainment Group, where he oversaw all content rights and distribution deals for all media assets and managing all sales of physical and digital goods to retail partners and digital outlets. During his tenure, he was responsible for all label deals and licensing partnerships which included partnerships with; The NFL, NHL, ESPN, Scholastic, Mattel, Hasbro, DHX, TBN and many more. He was also responsible for all marketing and brand activity as well as Operations and Postproduction activities. While at Cinedigm as President he also greenlit over 30 Co-Productions.
Mr. Sondheim also handled all of Cinedigm’s expansion into the Chinese Market and was able to establish relationships with leading content providers, streaming services, and government agencies. This fall he was asked to join the Belt and Road Media Committee by the Chinese Film and TV Regulatory Agency, one of few companies from United States given this high level access.
Before joining Cinedigm, Mr. Sondheim served as Gaiam’s President of Entertainment and Worldwide Distribution for seven years from 2007 till 2014 when he joined Cinedigm. From 2005 to 2007, he helmed the development of Sony Music Entertainment’s dual disc technology initiative with worldwide responsibilities.
Prior to Sony, he was President of GT Brands LLC, and President of Polygram Filmed Entertainment’s video distribution entity.
Through his career Mr. Sondheim has managed properties associated with the NFL, NBA, MLB and Reebok, as well as fitness personalities like Jillian Michaels, Jane Fonda, and Kathy Smith.
In the kid’s arena he led distribution efforts on many mega brands like Rudolph The Red-Nosed Reindeer, and the Mighty Morphin Power Rangers, and Barney the Dinosaur.
Mr. Sondheim graduated from Kenyon College with Honors and attended the London School of Economics for Advanced Management Training. He sits on The Board of the Digital Entertainment Group and is a Board Member of the Fairfield Theatre Company. He recently founded Greenfield Media LLC which provides strategic advice on digital distributionfor various entities including, TBN, TimeLife, Giant Interactive and his former company Cinedigm.
